Tata Motors

A PROJECT REPORT ON MARKETING outline OF TATA MOTORS (II) EXECUTIVE SUMMARY As India celebrates its 50 years of independence, the rider railroad car intentness illustrious a centenary of its worldly concern in India in 1998. scorn this head start, the industry has never quite matched up to the performance of its counterseparate in other parts of the world. The all-pervasive atmosphere created by the governments indorse raj was primarily responsible for this situation. The diverse layers of Acts sheltered the industry from remote competition and smothered the victimisation of the Indian automobile industry. Moreover, the industry was considered low priority as cars were considere d to be an unaffordable luxury. Hence in the first part of the throw I have taken up the strategic radical analysis of TELCO as this is one company whose indigenously manufactured cars like Tata mobile, Indica and effort have performed well on Indian Roads. In the trice part of the project I conducted a theatre of operations on the consumer perception about scummy cars.

Firstly, I took three brands of slim cars; Zen, Indica and Santro for a comparative study of slight car segment. afterwards I went through the care for of filling the questionnaires, to know precisely what the customers of small cars p erceived about their cars. A sample size of ! cardinal respondents was taken. Sample unit was a customer who owned a small car. Secondary information from various sources like magazines, journals etc was overly collected. The findings showed that the consumers who owned small cars basically wanted full performance, after sales service of process and a car at their bud energize, a less dearly-won one. (III) exclusively the cars taken for the sample showed that the consumers perceived them...If you want to get a full essay, order it on our website: BestEssayCheap.com

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