Wheelchair Propulsion Forces Essay Example | Topics and Well Written Essays - 750 words

Wheelchair Propulsion Forces - Essay Example Consequently, the Smart Wheel users group identified four parameters generated by use of a smart wheel that would be the most clinically relevant when attempting to improve preserve upper limb function. Smart Wheel is a measurement devices that attaches to a variety of wheelchairs, used in the clinical setting to measure parameters involved in movement of the wheelchair. These four parameters are: velocity, push force, push frequency and stroke length. It is these four parameters that will be analysed as part of this study. Wheelchair velocity can be best described as the speed in metres per second that the wheelchair will travel. â€Å"A velocity of 1.06 m/s represents the average minimum velocity needed to safely cross an intersection† (Hoxie RE 1994, as cited in Cowan 2008). This was chosen as a guide for this study for the purpose of discussion. They found that â€Å"velocity ranged from 0.8 to 1.6 m/s for propulsion on a level surface.† Newsam (1996) also conducted a study looking at the effects of terrain on propulsion. The research found that â€Å"when wheeling over carpet, the velocity of propulsion was reduced to 78% of normal walking velocity.† It also found that individuals with cervical lesions had an even slower velocity, suggesting that users with higher lesions must work near or at their maximum capability for basic community functions. In reference to wheel position and its affect on velocity little research is available. In a study by Walsh (1986) the relationship between seat position and linear velocity in wheelchair sprinting was investigated. Testing was conducted with nine male subjects with various physical disabilities, pushing at maximum speeds on an Ergometer. The results revealed no significant differences between the maximal linear velocities at each of the nine seat positions chosen for investigation. These findings

The Shawshank Redemption Essay Example for Free

The Shawshank Redemption Essay Main character in the movie. Was wrongfully sent to prison for the murder of his wife. Andy did not commit the crime; he was simply at the murder scene in his car. He was going to kill them both but he was held back. Someone else killed his wife and her lover and Andy was blamed. -Ellis â€Å"Red† Redding- the man who can get you anything in prison. Red was Andy’s best friend and the only guilty man at Shawshank Prison. Red kept Andy sane for most of the movie by being his friend and getting him what he wants/needs. Warden Samuel Norton- Warden at Shawshank Prison; although he is the warden, he shows special interest towards Andy and uses him for his skills. -Tommy Williams- Young and fresh criminal who comes to Shawshank who knows the Identity of the real killer in Andy’s case. Tommy is assassinated because of his knowledge on the topic. -Brooks Hatlen- Old librarian. Is later released from prison. Not knowing what to do in life, Brooks chooses suicide. Wrongly convicted banker Andy Dufresne is sent to prison for killing his wife and her lover. When Andy gets to prison he learns the system and makes friends with Red, Red is the man that can get you anything in prison. Andy asks for a rock hammer as he is into geology and wants to make a chess board. Andy shows his knowledge of the law and money and helps Capt. Hadley with his money dilemma. The warden assigns Andy to the library to assist the librarian Brooks Hatlen. Andy soon becomes the warden’s second hand man to do the warden’s dirty financial work, which includes laundering money under the name â€Å"Randall Stevens†. In 1954, Brooks is released from prison, unable to adjust to the outside world he hangs himself. Tommy Williams comes to Shawshank in 1965 for robbery. He becomes friends with Andy and Red. After Tommy hears about why Andy is here in prison he is shocked because he is proof that Andy did not commit the crime. Andy brings this information the warden, but the warden refuses to listen because if Andy is brought to justice and freed than the warden doesn’t have someone like him to do his dirty work. The warden has Tommy shot and killed by Captain Hadley. Andy tells Red that if he is ever freed from the prison, that red should go to a specific hayfield near Buxton and look under a volcanic rock for a package. The next day at roll call, Andy is not present and his cell is empty. The warden gets so mad that he starts to destroy everything in the room and when he throws a rock at Raquel Welch’s poster, he finds a hidden pathway that Andy had created with his rock hammer over the last 20 years. Andy escaped from prison. After spending a good portion of his life in prison, Red is finally free. Red, like Brooks, can’t adapt to outside life. He remembered his promise to Andy and visits the specific spot that Andy told Red about. He finds some cash for a bus ticket to Zihuatenajo. Red breaks his parole and travels to Texas to cross the Mexican border. On a beach in Zihuatenajo, Red finds Andy, and they both are reunited and the movie ends. 1. Reliability- Reliability is the extent of how much you can count on one person or thing to get what is needed to be accomplished. Andy shows his reliability to the people of the prison, including administrators for his chance to get the upper hand so he can accomplish what he needs to do to get himself out of prison. 2. Validity- I think validity is how true something is, how just something is, or how important something is. Andy helps the prison workers with their taxes. His knowledge over the topic is tested and his validity is tested as well. 3. Cause and Effect- What happens and what effect comes from what happened. In The Shawshank Redemption cause and effect is very clear. From the time that Andy is trusted with finances and money laundering, the cause of his escape is planned. He wants to exploit the prison and by effect he can inherit the money under the fake identity. It is apparent in other times in the movie as well. Without the cause there would not be an effect. Beliefs- What a person holds dear to themselves as far as morals, faith, and their personal thoughts of how one should live their life. In The Shawshank Redemption, Red chastises Andy one day in the cafeteria for having hope. Andy’s own personal beliefs are always with him and by keeping those hopes he escapes the prison. 5. Hunting and Gathering- Getting what we want by our own will and actions and storing and releasing what we have wherever want. In The Shawshank Redemption, Andy takes pieces of the wall with him to the prison yards every day. He slowly empties his pockets on the prison yard and lets the rocks from the wall fall from him. 6. Personality- how a person is, what a person believes and how that belief shines to show what kind of person one is. In The Shawshank Redemption and in any other movie really, Personality is always present. Andy’s personality at first his quiet and he mostly keeps to himself. Even after making friends Andy is more of an Introvert than an Extrovert. 7. Status- A person’s social standing in society. A rank of sorts. Andy’s status in The Shawshank Redemption is changed from laundry duty to librarian to prison banker. Achieved status- what you do to get to where you are, how you achieved the status that you have. Andy’s status is achieved because of the skills that he has from his previous life. His achieved status in the end is a free man. Randall Stevens. 9. Social group- The people that you are with, your friends, your group. Andy’s social group in the story goes from being alone or just with Red, to having a whole group of friends and inmates. 10. Dyad- a group of 2 people, 2 friends or even 2 enemies. Andy and Red would be the only real Dyad in The Shawshank Redemption. The warden and captain Hadley would also be a dyad. 11. Authoritarianism- One person who is in control of a social group of groups. In The Shawshank Redemption, the warden is the authoritarian. His word goes and no one else can do or say anything about it. 12. Bisexuality- When a man or woman likes someone of the same sex but also likes someone of the opposite sex. Bisexuality is only present in the movie by â€Å"The Sisters†. In the prison there are only men, and the sisters are prison rapists who rape men. 13. Organized crime- an organized process to get what one needs or wants. Red has a system of organized crime to get the people what they want, whether it is a pack of cigarettes or a rock hammer. 14. Retribution- Revenge or personal satisfaction by getting revenge of some sort. Andy gets his retribution by exploiting to the public what was really going on in Shawshank prison. 15. Rehabilitation- the process of being â€Å"fixed† to abide by societies laws or social rules. The entire prison system in The Shawshank Redemption is really just a form of rehabilitation by imprisoning people; the officials believe that they will be rehabilitated so that they can come into the public once again. 6. Profession- your skill of trade, the thing that you have over anyone else. Andy’s profession was a banker and even while he is in prison, the profession is still useful.   Wealth- how much money a person has, how rich or happy they are. Andy’s job for a while in the movie is to launder the money under an alias. Wealth is all that the warden seems to care about. 18. Power- how much say a person has, their voice is power and how much of the voice is power, is also power. The Warden lusts for power and wealth; ultimately, both things are what get him exploited and ultimately result in his suicide. 9. Proletarians- Workers that work for money, wage or contract workers. The warden hires second hand workers and works off of bribes so that he may receive his own money, he cuts the prisons budget in work. 20. Faith- your beliefs or how much you believe in the validity of your beliefs. Andy always keeps his faith in hope, and in the end it was the hope that drove him to leave. I actually liked this assignment. I have seen the movie The Shawshank Redemption quite a few times. I always just looked at the movie in a sense of drama and a good story. After looking at the terms it’s easier to see how much sociology really affects anything. In a prison system, sociology is very present and by knowing certain terms and sociological information, you can really get something out of a movie that you could not get otherwise. Sociology is present in almost every movie as there is some kind of term present that has a better underlying meaning than what is just presented over the surface. Sometimes just by knowing what kind of person a character is, it’s easy to tell what categories of sociology they can fit under. I think sociology and this assignment are very relevant to The Shawshank Redemption in a sense that the movie is not action based. There is not a lot of action or special affects of computer graphics. The movie is all story and dialogue. It’s easier, yet harder to sense sociological terms in the dialogue as you are limited by certain kind of sociological group. I think the movie seems very different when it is viewed this way. I have seen this movie well over twenty times and I haven’t really looked at the movie in this way. I have learned quite a lot this semester and more importantly I believe they are things that I will remember. In many classes, there aren’t many things that students take with them, with this class, I didn’t just get a grade, I got a basis to which I can view many things at different angles just by analyzing and observing what and how people do or say what they do or say. How people act in a certain group compared to how they act online or with just a few close friends. The information that was taught in this class can be readily used in everyday life compared to some classes where things are taught that one wouldn’t use so much. I enjoyed this class very much.

My Antonia :: essays research papers

Book 3, "Lena Lingard," is set in Lincoln, Nebraska where Jim studies under the instruction of an admired scholar Gaston Cleric. Lena Lingard moves to Lincoln to set up a tailoring business and visits Jim. They start seeing each other regularly, going to the theater, and spending Sunday mornings together. He enjoys her company much more than that of the women of his own class who are so interested in socializing that they seem to have no life in them. Lena’s shop is very successful. She tells Jim she plans never to marry, having seen enough of marriages to know that it is not for her. She wants to be able to determine her own choices in life. Her plan is to make enough money to set her mother and younger siblings up in a comfortable house. From Lena, Jim hears about Antonia’s boyfriend, Larry Donovan, a railroad conductor who puts on airs above his status. No one likes Larry, but Antonia will not hear anything bad said of him. One day, Gaston Cleric comes to see Jim and tells him he will be teaching at Harvard. He invites Jim to come with him. Jim reluctantly says good-bye to Lena and then goes home for a visit before leaving. Book 4, "The Pioneer Woman’s Story," takes place two years later when Jim has finished his college courses and comes home to visit before continuing on to law school. Antonia is now twenty-four years old and has had a baby outside of marriage. Jim is disgusted with her and doesn’t plan to go see her where she is living with her family again. However, one day he is in the photography shop and sees a large picture of Antonia’s baby. The photographer says she is extremely proud of her baby. Jim decides to go out and talk to the Widow Steavens, a woman who has been renting his grandparents’ farm and who helped Antonia throughout the preparations for her wedding and who helped her after her child was born. Mrs. Steavens tells him that Antonia and Larry Donovan got engaged and Antonia set to work on her linens and her trousseau. She came to Mrs. Steavens’ house every day to sew. Larry Donovan was in Denver working. He took a long time to send for her and when he did he said they would be living in Denver instead of Black Hawk.

The Master Gardener

English 1301 Week 3 The Descriptive Essay Gwendolyn Wiley The Master Gardener We arrive at First Christian Church and as we approach the large red doors, I began to reflect on the days, months, and years past. A man awaits us just past those huge red doors known as the world’s greatest gardener. As a child, I remember this building seeming so large with its tall beautiful painted windows similar to the ones you might find in a Roman Catholic Cathedral. The edifice and structure of the building covered with large dark red rocks that remind you of giraffe spots.I would visit often, as a child the air of the place seems sacred and holy. The building towers up as a grand ole castle of the days of old. On the side of this massive structure, lies a beautiful garden. When we enter, the huge archway there is a feeling that you are entering into the garden of God, filled with beautiful pink gardenias, fiery red roses, white lilies, and yellow daisies the lawn always freshly manicured w ith a look of a green sea that flows through the entire garden leaving you feeling tranquil about life.The dogwood trees would bloom each spring filling the air with sweet incense that the creator would seem to smile. They stretched forth as though they struggled to find their way to the sky almost like the twisted frame of the man that cared for them. This is Jimmy’s garden. Charles James Jackson aka Jimmy a small frame man with those big gray eyes and grand smile could bring light in the darkest of rooms. He gives bone-crushing hugs to all he met. He served as a custodian, caretaker, and trustee at First Christian Church.Jimmy dedicated over fifty years of service to this community. He polished with great care and attention to detail all the grand brass within the structure. He gave such care of the large brass bells, which he rang during each wedding, baby dedication and coming of age ceremony as though he gave his approval of each act. He would witness more than three gen eration of children from birth to marriage of this great congregation. He gave advice to each generation as though they were his own children showing that great smile ensuring each felt his love by giving a bone crushing hug.Jimmy a humped back man only because he stops to bend down to hug and pick up so many children. Everyone loves Jimmy Mr. Gilmore a lifelong friend of Jimmy’s says, â€Å"God has a master gardener now†. Jimmy’s garden is a landmark in Meridian Ms everyone knows where First Christian Church is because of this elaborate garden. As the first leaf of autumn falls so does Jimmy entering into the final resting place as a seed the way so many in which he planted.Jimmy Jackson my father passed away October 19, 2012. His little three room white house with a porch covered with flowers and plants left as a reminder of that spectacular gardener. During the funeral there were more than a dozen people stand and proclaim how Jimmy influenced their lives, ma ny would paint a portrait of him so vivid it seemed that an entirely different person was lying inside that cold gray casket. The most vivid remembrance to me is that knee-slapping laugh.He laughs deeply each time he laughs it seems as though it comes from a place so deep within him he almost falls over. Oh, the way he could laugh, it is a infectious laugh. If you did not know what he was saying, you laugh because he is laughing. Jimmy Jackson, the man with a green thumb, warm heart, and bright smile is gone but not forgotten. This is the world’s greatest gardener and I will echo Mr. Gilmore now God has a master gardener. Charles James Jackson we miss you, we love you rest in peace until we meet again.

Intuitive Surgical

This paper will explore the strengths and weaknesses of Intuitive Surgical. This paper will analyze which leadership model(s) and practices would encourage innovation considering the global context of the organization. This paper will also assess how the information in the Intuitive Surgical case study does or does not exemplify the five discovery skills. Lastly, in this paper I will assess the actions that the leaders of this organization took to shape culture and processes to be more innovative.The leadership model(s) and practices that would encourage innovation considering the global context of Intuitive Surgical Intuitive Surgical is a company that has led the country as the global technology leader in robotic assisted minimally-invasive surgery (Hoffman 2012). Their main product is the da Vinci Surgical System which is a robotic surgical system designed to perform urologic, gynecologic, cardiothoracic, and general surgeries that are much less invasive than traditional surgeries (Hoffman 2012). This company was definitely a leader within their market.Each of the different leadership models support innovation within organizations in some form or fashion. In order to grasp how, one must first develop an understanding of innovation and leadership. Innovation has many meanings, but on a broad scale one can say that innovation is thinking outside the box. Leadership is a bit harder to describe because it is best understood when seen. To put leadership in words according to Doyle and Smith, leaders often become visible when an innovative response is needed (2001).Now that we have an idea of what these words mean, one of the leadership models that would be of great benefit to Intuitive Surgical is the transformational leadership. This leadership model serves as a role model by gaining the trust and confidence of peers and employees. By stating future goals, developing plans to achieve these goals and displaying an innovative edge, transformational leaders are gen erally successful (Bass, 1985). The transformation leader gets its followers to transcend there own self-interest for the sake of the organization (Doyle & Smith 2001).As for any organization, for innovation to take place they need caring people who are will to commit to the greater good of the organization, as well as creative people who have the capacity to turn ideas into practical products and services. Therefore, with Intuitive Surgical patents expiring in the near future they should channel the transformational leadership model so they can have a great chance of building innovators within its organizations. The second leadership model that could benefit Intuitive Surgical and help with innovation in organizations is behavioral leadership.This type of leadership moved away from who leaders where to what leaders did. If they continue doing what they are doing and coming up with ideas that make patients happy with very minimal errors, this companies acquirement of innovative empl oyees will rise along with its products. How the information in the Intuitive Surgical case study does or does not exemplify the five discovery skills In The DNA of Innovators, The discovery skills are the new ideas introduced by the innovator who did the five skills of: associating, questioning, observing, networking, and experimenting.Intuitive Surgical did use some of these skills very well. The first one I noticed them using was the networking skill. According to Dyer, Gregerson & Christensen, the idea networker, â€Å"networks to actively tap into new ideas and insights by talking with people who have diverse ideas and perspectives. † They used this skill when they decided to merge with Computer Motion Inc in 2003. This merge helped them to cancel out their biggest competition and lead country with their technological advancements. Associating, as Dyer, Gregerson, & Christensen (2011) stated, â€Å"happens as the brain tries to make sense of novel inputs.Associating hel ps innovators discover new directions by making connections across seemingly unrelated questions, problems or ideas (pg 23). † I did not notice Intuitive Surgical use of this discovery skill from the case study. In The DNA of Innovators, â€Å"Innovators ask questions to understand how things really are today, why they are those ways, how they might be changed or disrupted (Dyer, Gregerson & Christensen 2011). Intuitive surgical definitely answered a lot of questions by creating the da Vinci robot.With this robot they had to ask and answer a host of questions in order to acquire the precision of their device as they did. Innovators use the observing skill by carefully watching the world around them so that what they see can help them build ideas for new ways to do things. Intuitive Surgical used this skill also when they came up with their robot. Computer Motion Inc, who they merged with, was the first company to jump into the robotic surgical field which in turn means that I ntuitive Surgical watch this method and basically grew their device from a Computer Motions initial idea.Experimenting is used by innovators when they traveling to new places, seeking new information and trying new things ideas. Given that Intuitive Surgical is a leader on a global scale, this company definitely did a lot of experimenting. Also, the fact that their invention started off being used for laparoscopic surgery and went on to be used in six other surgical procedures shows that this company had done a ton of experimenting.The actions that the leaders of Intuitive Surgical took to shape culture and processes to be more innovative Intuitive Surgical took a lot of steps to make their organization more innovative. As I stated previously, merging with their biggest competitor was genius. This move alone helped them to gain a comfortable seat at the top of the ladder as global technology leader. Also, taking the step to put patents on their work secured their spot at the top for years to come. This company has helped a monopoly in the robotic-assisted MIS market.Now that the patents are due to expire the company has had time to come up with bigger, better ideas that they can put into play after the expiration has hit which could possibly acquire new patents. That way they can continue leading their competitors and protecting their development for another x amount of years. In 2008 Annual Report Letter to the Shareholders, Intuitive Surgical emphasized that their goal is to â€Å"take surgery beyond the limits of the human hand† (Hoffman 2012).

A Critical Look at the Sambia essays

A Critical Look at the Sambia essays In order to become a man in Sambia culture, one must rid themselves of the pollutants associated with womanhood and take in the fluids that are necessary to becoming a man (Herdt). This rite of passage is based on the idea that women are pollution to men and when a boy becomes a man he must rid himself of the womanhood that has polluted his life so thoroughly (Herdt). Elders take him violently from his mother at age seven or eight and force bloodletting from the nose with sugar cane rid him of the female pollution because blood symbolizes womanhood (Herdt). Bloodletting is viewed as essential to "male growth" (Herdt 368) in Sambia culture. He bleeds out the female pollution he has received from his mother (Herdt). He then must ingest the fluids, which will make him a man. He does this by performing fellatio on the elders of the tribe and swallowing their semen (Herdt). By doing this, the boy gains semen himself and over time and repeated fellatios becomes a man (Herdt). He is also taught to be a warrior and to be disgusted by women, distrustful of them and remain as distant as possible from them (Herdt). This very anti-female ritual exemplifies how women are treated in the Sambia culture. They are considered inferior and subordinate to men, victims of domestic violence, seen as pollution to avoid, be cleansed of on a regular basis, and be disgusted by continually (Herdt). Through the ideas of Sherry Ortner, Mary Douglas, and Victor Turner this rite of passage and the beliefs it is based on concerning the inferiority and fear of women can be critically analyzed and explained. Sherry Ortner argues that it is the association of females with nature and males with a culture that explains the inferior treatment of women and the male's need to cleanse himself of women upon the passage to manhood and the separation from female society. Through Mary Douglas's "Abominations of Leviticus," the case can be made for the symbolic association's me...

Free Essays on Black Death

Black Death The most sever epidemic in human history, The Black Death ravaged Europe from 1347-1351. This plague killed entire families at a time and destroyed many villages. The Black Death had many effects beyond its immediate symptoms that contributed to the crisis of the Fourteenth Century. This plague not only took a devastating toll on human life, but it also played a major role in shaping European life in the years to follow. The Black Death divides the central and the late Middle Ages. This horrible catastrophe that occurred in 1348, swept through Europe causing numerous changes. â€Å"The Black Death erupted in the Gobi Desert in the late 1320’s.† This plague originated there and spread outward in every direction. In the autumn of 1347, twelve ships arrived in Messina, a port on the island of Sicily. Usually the people of Messina were eager to see the exotic products these merchants’ ships would bring from Caffa, on the Black Sea. This particular time the people fou nd something astonishing. Instead of silk, perfumes, and spices, these ships carried a strange and destructive disease that would eventually change Europe forever. City officials found very few people alive on these ships when they ported Messina. Dead bodies littered the decks and the ships reeked of decaying flesh. On the deceased they found large black swellings covering the bodies. These officials who inspected these ships feared that the disease that had slaughtered the sailors would spread to Messina. This fear led to the decree that no one, or any piece of merchandise was to leave the ships. They would not even allow the sick sailors to leave the ships or even get medical treatment. It is thought that the people of the ships, who were living in Caffa during the summer of 1347, were exposed to this terrible disease while fighting the Tatars. The Tatars were Mongolian warriors who attacked the city of Caffa, and had the city contained for months. They seeme... Free Essays on Black Death Free Essays on Black Death Black Death was the biggest problem in the Middle Ages. The plague was, â€Å"The disease, carried by the fleas of infected rats, traveled the caravan routes from central Asia. It arrived in Messina, Sicily, aboard a merchant vessel in October 1347.† No one (peasant or aristocrat) was safe from the disease, and once it was contracted, a terrible and painful death was almost a certainty. Black Death, or the plague, killed indiscriminately without remorse or thought of consequences. The after effect of the Black Death were that it changed the way people felt about life, it also effected the social classes, and it caused the peasants to revolt. Black Death changed the way people felt about life. People in Europe soon began to react and tried to explain why and where the plague came from. Many people who were ignorant believed that the plague was the vengeance of god upon a sinful world. â€Å"Preachers saw the plague as divine punishment for sin.† Yet, another group believed that the Jews were the immediate cause of the Black Death. The Jews were accused of poisoning the water supply . Europeans started loosing their faith, â€Å"Traditional bonds of kinship, village, and even religion were broken by the horrors of death, flight, and failed expectations.† The immediate effect of the plague on communities was devastating. Families and friends were set against each other. â€Å"Brothers abandoned brothers, wives deserted husbands, and terror-stricken parents refused to nurse their own children.† As a result, people turned against each other and started accusing each other of causing the illnes s. The Black Death had affected each of the different social classes in Europe. . Property owners got richer in land and goods after their relatives had passed away. â€Å"One consequence of poverty was increased crime, which led to repressive measures and harsh punishments.† The social classes started rebelling with each other Churc... Free Essays on Black Death Black Death The most sever epidemic in human history, The Black Death ravaged Europe from 1347-1351. This plague killed entire families at a time and destroyed many villages. The Black Death had many effects beyond its immediate symptoms that contributed to the crisis of the Fourteenth Century. This plague not only took a devastating toll on human life, but it also played a major role in shaping European life in the years to follow. The Black Death divides the central and the late Middle Ages. This horrible catastrophe that occurred in 1348, swept through Europe causing numerous changes. â€Å"The Black Death erupted in the Gobi Desert in the late 1320’s.† This plague originated there and spread outward in every direction. In the autumn of 1347, twelve ships arrived in Messina, a port on the island of Sicily. Usually the people of Messina were eager to see the exotic products these merchants’ ships would bring from Caffa, on the Black Sea. This particular time the people fou nd something astonishing. Instead of silk, perfumes, and spices, these ships carried a strange and destructive disease that would eventually change Europe forever. City officials found very few people alive on these ships when they ported Messina. Dead bodies littered the decks and the ships reeked of decaying flesh. On the deceased they found large black swellings covering the bodies. These officials who inspected these ships feared that the disease that had slaughtered the sailors would spread to Messina. This fear led to the decree that no one, or any piece of merchandise was to leave the ships. They would not even allow the sick sailors to leave the ships or even get medical treatment. It is thought that the people of the ships, who were living in Caffa during the summer of 1347, were exposed to this terrible disease while fighting the Tatars. The Tatars were Mongolian warriors who attacked the city of Caffa, and had the city contained for months. They seeme...

Using YouTube in the ESL Classroom

Using YouTube in the ESL Classroom YouTube and other video sites, such as Google Video and Vimeo, are highly popular, especially with young adults. These sites also provide English learners and ESL classes with tools to improve listening skills. The advantage of these sites from a language learning point of view is that they offer examples of everyday English used by everyday people. Students can spend hours watching videos in English and quickly improve their pronunciation and comprehension skills.  There also are specific English learning videos. Using YouTube in the ESL classroom can be fun and helpful, but there must be structure. Otherwise, class might become a free-for-all. A potential downside is that some YouTube videos have poor sound quality, bad pronunciation, and slang, which can make them difficult to understand and less useful in an ESL classroom. On the other hand, students are attracted to the real life nature of these videos. By carefully selecting well-made YouTube videos and creating context, you can help your students explore a world of online English learning possibilities. Heres how you can use YouTube videos in your ESL class: Finding an Appropriate Topic Pick a topic that your class would enjoy. Poll the students or choose a topic yourself that fits in with your curriculum. Select a video and save the URL. If you do not have an Internet connection in class, try  Keepvid,  a site that allows you to download videos to your computer. Preparing  for Class Watch the video a few times and create a guide to any difficult vocabulary. Prepare  a short introduction. The more context you provide, the better your ESL students will understand the video.  Include your introduction, the  vocabulary list, and  the URL (web page address) of the YouTube video on a class handout. Then create a short quiz based on the video. Administering the Exercise Distribute copies of the handout. Go over the introduction and difficult vocabulary list to make sure everyone understands what will happen. Then watch the video as a class. This will work better if you have access to a computer lab, so students can watch the video repeatedly. Students then can work on the quiz sheet in small groups or in pairs. Following Up on the Exercise Most likely, students will enjoy the video and will want to watch more. Encourage this. If possible, give students 20 minutes or so at the computers to explore YouTube. For homework, assign your ESL students to groups of four or five and ask each group to find a short video to present to the class. Ask them to provide an introduction, a difficult vocabulary list, the URL of their video, and a follow-up quiz modeled on the worksheet you created. Have each student group exchange worksheets with another group and complete the exercise. Afterward, students can compare notes on the YouTube videos they watched.

Essay Example | Topics and Well Written Essays - 750 words - 60

Essay Example Under the function of talent acquisition, engagement, and retention it was noted that Candlelight handles this function well expect that its incentive plan is not very realistic, which could hamper future retention levels. The evaluation also assessed talent leadership management in Candlelight Company and it was noted that in this regard the company does not give a lot of emphasis to this function since the aggregate score was an average rating. Secondly, the task of decreasing turnover also received an aggregate rating of average, and this perhaps explains why employee morale, training, and development also received less focus, since they also had an aggregate rating of an average. This is to say that by handling issues of employee morale, training, and development in an ‘average’ manner then it means that retention or decreasing of employee turnover is not greatly emphasized on by Candlelight Company (Berger and Berger, 58). This confirms that Candlelight’s strategic talent management needs a re-evaluation. Leadership is an integral function within any organisation and it determines the level of success of any business organisation. Equally, talent management is also under the leadership of certain managers within an organisation and in most cases this leadership is usually a specialty of the human resource manager, however, in other organisations the leadership of talent management is a shared task among various managers (Berger and Berger, 112). From the evaluation carried out on Candlelight it was evident that the leadership of talent management within the organisation received an aggregate score of ‘average’ and this explains why the other functions also received an aggregate score of average. Therefore, it is recommended that Candlelight should train its leaders on talent management practices to ensure that they fully optimize on talent management functions and thereby ensure that the organisation gets

Introduction to Decision Making Essay Example | Topics and Well Written Essays - 500 words

Introduction to Decision Making - Essay Example Another problem that the review process encountered was the subjective nature of the review form. Categories should not use terms that are not defined. "Meets expectations" may hold different meanings for different managers. Rating scales of 1 to 5 may be interpreted differently by different people. If an employee is average do they receive a 2, 3, or 4 The rating scale needs to be based on more objective data and not subjective evaluation. The review system also needs to eliminate any political gain or loss for the management team. A manager should not be rewarded if his entire team exceeds expectations nor penalized for a poor evaluation. This can be solved by increasing the number of people beyond the immediate supervisor who has input into the review. These may be co-workers, other managers who are in contact with the employee, or peers. In the example of Milhouse being sold a part, he fell victim to the contrast frame. The salesman was able to compare the success of the company to a can of soda. Milhouse deduced that the success of the company was more important than a can of soda. In comparing the two choices, the part was not considered.

Architectural History and Theory Essay Example | Topics and Well Written Essays - 2250 words

Architectural History and Theory - Essay Example This was brought about by a renaissance of interest in Japanese building, due in part to two publications and an imported building, the appearance of which in itself was an inspiring recommendation. Both publications date from 1936. The first is a 36 page booklet with cardboard covers by Bruno Taut, a Prussian, who, throughout the 1920's, had been an engineer and designer of housing communities in Germany. In 1933 Taut went to Japan as an authority on architecture as well as industrial design. He spent some of his time examining and re-evaluating Japanese architecture, and on October 30, 1935, he revealed his conclusions in a Lecture Series on Japanese Culture sponsored by the Kokusai Bunka Shinkokai (Society for International Cultural Relations) at the Peers' Club in Tokyo. The talk with 25 illustrations was published the next year in essay form, under the title Fundamentals of Japanese Architecture (Taut 1936). Historical Development Bruno Taut took the position that the West misle d the Japanese into thinking the peak of their architectural achievement was the ornate sanctuaries at Nikko (Stennott 2004). In truth, he said, Nikko shows an undigested conglomeration of borrowed elements that are not Japanese by any means. Sure, simple inhabitant taste is to be found in the early Shinto shrines at Ise, in medieval Japanese farmhouses, and particularly in the Katsura Villa near Kyoto, the last of which was planned and built during the second quarter of the seventeenth century. Not like the contemporary group at Nikko, weighted down by the "ostentatious architectural conceptions of the war-lords," the Katsura articulates a freedom of design "in which harmony arises from absence of coercion," therefore becoming "a totally isolated miracle in the cultured world." The author has represented his favorite villas by connotation "international" and "eternal." The Katsura Villa was a return to inborn Japanese artistry, after centuries of being deceived by foreign imitation s, brought about by the stabilizing force of Zen principles that eschewed irrelevant ornamentation and abnormalities of proportion. Buildings referred to in the text are signified among the plates at the back of Taut's book, and these comprise a height of the Hiunkaku, of which the staircase leading up from the lake has been compared to the suspended flight of steps at Falling Water. The second publication of 1936 was Jiro Harada The Lesson of Japanese Architecture, issued at London and Boston. C. Geoffrey Holme, writing in the Introduction, states that the "Lesson" is proposed for the Western world, and may be "summarized in brief as standardization, diversity in unity, conventionality to a mode of living, connexion with nature, simplicity and, certainly, usefulness to purpose" (Harada 1936). Harada's text comprises three chapters, entitled, "A Short Historical Survey," "General Observations," and "The Japanese House Toda." They include seven figures and 158

Sensory Perceptions Essay Example | Topics and Well Written Essays - 750 words

Sensory Perceptions - Essay Example Humans, by relying solely on these senses, face numerous limitations and challenges. Our ability to survive in the world this far amidst harsh conditions could be a result of our ability to maneuver safely within it by the use of our senses. However, the mounting threats, global warming, nuclei arms race, and incurable diseases such as AIDS, could be an indication of the unreliability of the senses to foresee looming human extinction. Humans have intellect and should not always rely on inaccurate information generated by the senses in making decisions. There are many reasons to justify the inaccuracy of sensory information. According to Descartes, our human background knowledge is the principal contributor to the inaccuracy of the senses (2002). He says, â€Å"Others are in error respecting matters of which they believe themselves to possess a perfect knowledge† (51). By questioning the certainty of two plus three being five, Descartes argues that as much as adding the values represent simple and general objects, our responses could be a result of the background knowledge we have on arithmetic. With no such information, even dealing with absolute objects that their existence is absolute becomes complicated. Additionally, the accuracy of the senses depends on the reliability of observed facts. ... 22). Sense data can be accurate and precise. However, this is subject to many factors. Primarily, the sources of data and the cognitive ability of an individual must be accurate. Our senses rely heavily on the data they receive to make a judgment. If our ability to smell, see, hear, or feel is impaired, it is highly possible that senses will make erroneous decisions. However, humans have highly developed organs that ensure accurate reception, analysis, and interpretation of received data. The human ears, for example, have sensitive receptors, which can detect over 400,000 types of sounds and act as amplifiers. The availability of these sensitive receptors ensures that the data sent to the brain is perceived accurately. Therefore, this rules out the possibility of any deception. Secondly, the human brain has the cognitive ability to analyze any form of sensory data received. Once data are received by the five senses, smell, touch, sight, taste, and hearing, it is then transmitted to t he brain through the spinal code for analysis. The human brain, being the most sophisticated organ known to man, has the capabilities of giving accurate analysis of the data received. Senses also rely on experiences to interpret data, and since such experiences are past realities, the senses can never be too wrong. The debate on the role of heredity and environment in child development has remained controversial over the last decades. Psychologists agree on the importance of nurture and nature in child development, but disagree over which plays a more significant role in the development process (Arkinson, 1993). Nurture dictates that environment influences a child’s development.

Why I feel Iam deserving of the Good Neighbor Pharmacy Scholarship Essay

Why I feel Iam deserving of the Good Neighbor Pharmacy Scholarship - Essay Example I have pursued this course with diligence and hard work with constant improvement on my personal and interpersonal skills. I believe that a career in pharmacy should be built on fundaments of uncompromised integrity, strong morals, profound interest, and most importantly strong leadership skills. I have acquired all these skills and attributes with a specific focus on being one of the best and renowned professionals in pharmacy. What set me apart from the rest is my ability to remain resilient, diligent, enthusiastic, and particular focused on leadership attributes in my personal and professional life. Although I am focused towards my career goals, I always find time to develop myself socially, culturally, spiritually, and physically. I believe in societal empowerment and therefore, owe my success to the society. I wish to share my professional and personal achievements with the community once I am through with the internship program. Therefore, Good Neighbor Pharmacy Scholarship will be a lifetime achievement and would be an investment in the most appropriate place. I guarantee that your kind consideration to offer me this rare but noble opportunity would be the most meaningful consideration. Besides academic pursuing academic achievements, I have been overwhelmingly involved in physical development and teamwork. This is a list of physical activities that I have been involved in for the last few years Throughout my life, I have been particularly enthusiastic in team building. I have a special ability to nurture effective communication, cohesiveness, and collaboration in teams. I lead by example and always seek to promote good and constructive behavior. I believe in synergistic integration of profound interpersonal, professional, and intellectual skills in achieving goals in

Case 1 Study Example | Topics and Well Written Essays - 250 words - 2

1 - Case Study Example is accident, Bertha as an employee of The Happy hour sports bar is liable and needs to compensate the young man for injury caused (Duplessis, Enman & O’Bryne, 2010). However, Bertha as the defendant in this litigation can defend her actions on the basis of duty of care and the young being incapacitated to making an informed decision at the time. As an employee at the bar, Bertha owed duty of care to her employees and this is evidenced in her refusal to sell the young man a beer since he was already drunk. The man having come back again after being thrown out the first time; was reason enough to believe that his reasoning was compromised. The young man even attempted to assault Bertha but she handled him and gave him a â€Å"heavy† push that led to his head injury. The heavy push needs to be described and will serve as a basis in which a decision will be made. It has to be ascertained if Bertha pushed the young man with an intention of hurting him or it was a mere accident. The decision of the court would be based on the motive of the â€Å"heavy push† which with enough evidence would lead to the bar owner compensating the young man for injuries. However, if the â€Å"heavy† push is disapproved by the court, Bertha will have no case to answer since the young man’s mental capacity was compromised and as an employee, Bertha owed the young man duty of care hence did not sell him a beer. His injury was merely an unforeseen circumstance (Duplessis, Enman & O’Bryne,

Why I feel Iam deserving of the Good Neighbor Pharmacy Scholarship Essay

Why I feel Iam deserving of the Good Neighbor Pharmacy Scholarship - Essay Example I have pursued this course with diligence and hard work with constant improvement on my personal and interpersonal skills. I believe that a career in pharmacy should be built on fundaments of uncompromised integrity, strong morals, profound interest, and most importantly strong leadership skills. I have acquired all these skills and attributes with a specific focus on being one of the best and renowned professionals in pharmacy. What set me apart from the rest is my ability to remain resilient, diligent, enthusiastic, and particular focused on leadership attributes in my personal and professional life. Although I am focused towards my career goals, I always find time to develop myself socially, culturally, spiritually, and physically. I believe in societal empowerment and therefore, owe my success to the society. I wish to share my professional and personal achievements with the community once I am through with the internship program. Therefore, Good Neighbor Pharmacy Scholarship will be a lifetime achievement and would be an investment in the most appropriate place. I guarantee that your kind consideration to offer me this rare but noble opportunity would be the most meaningful consideration. Besides academic pursuing academic achievements, I have been overwhelmingly involved in physical development and teamwork. This is a list of physical activities that I have been involved in for the last few years Throughout my life, I have been particularly enthusiastic in team building. I have a special ability to nurture effective communication, cohesiveness, and collaboration in teams. I lead by example and always seek to promote good and constructive behavior. I believe in synergistic integration of profound interpersonal, professional, and intellectual skills in achieving goals in

Assignment Example | Topics and Well Written Essays - 250 words - 379

Assignment Example As much as physical capital is important to an organization, the intellectual capital carries the same weight in an organization performance. The knowledge and skills held by the employee matter most in a firm productivity. The employees need to work with each other as well as the physical capital to bring out output hence productivity. Without employee input, there will be no results. It is therefore, necessary for the employees to have necessary skills and knowledge. According to Organizational Learning Perspective, gone are the days when the physical capacity determined the organization ability to achieve its goals. In this model, the knowledge and skills are the major in gradient that can help an organization achieve its goals. One classic case is how Google Company managed to be a top performer by hiring talents, skills and knowledge in the employees. Additionally, the intellectual capacity model states that the knowledge held by the employees help in running of the organization. The employee coordinates activities within an organization. It is, therefore, the knowledge held by the skilled labor that helps move things around. If the employees leave, then they leave with such knowledge and can affect the company performance. Corporate social responsibility is trending in the business world today. A company becomes more competitive if it engages in CSR and hence the need for any organization to implement these polices. Nevertheless, the conflict between company between company CSR and stakeholders cannot be ruled out. If the leaders pay attention more to the stakeholders, they may forget to take care of CSR that plays an integral role in productivity putting an organization in a risk â€Å"Shock events† are common phenomena in the workplace. The situation arises due to myriad of reasons but one thing that is common for sure is that, the situations generate emotional pressure whereby one feels better without that job. I had one experience

Molson Canadian Beer to China Essay Example for Free

Molson Canadian Beer to China Essay This paper will analyze a products potential to enter a foreign market. The product, Molson Canadian, is a well known and reputable Canadian beer with a rich history. For our purposes, we have attempted to formulate a plan for Molson Canadian to enter the Chinese beer market. Utilizing empirical data, statistics and research on the Chinese beer market, we have gathered significant information regarding entry into this market. After analyzing China as a country, their beer market and relevant business information, we developed an effective way for Molson Canadian to be introduced into the Chinese market. In addition, we have highlighted some potential opportunities and threats associated with this plan, thereby rationalizing the entry mode we have chosen. After all the information was presented, we concluded that the most effective way to introduce Molson Canadian to the Chinese market was to export the product, utilizing distributor and import contacts to have the beer sold at on-trade sites such as upscale bars and eateries. The following information provided explains our direction and reinforces our decision to enter the market in this fashion. Introduction. The beer brand Molson is one of Canada’s oldest consumer brand names and one of North America’s oldest brands. John Molson established Canada’s oldest brewery in 1786 near the St. Lawrence River in Montreal, Quebec. The Molson company has a range of beer selection including: Molson Canadian, a lager beer containing 5% of alcohol per volume, Molson Canadian Light contains about 2% of alc/vol, Molson Canadian 6. 0 Cold Shots (6% of alc/vol), Molson Canadian Sub Zero (it can served at temperatures below freezing through innovative technology) and its new Molson Canadian 67 (contains only 67 calories). Along with the Molson brand of beverages, Molson also owns the rights to other brands such as the various Rickards brands as well as distribution rights of popular imports such as Heineken from Holland. Molson Canadian is the company’s signature beer, using freshwater from Canadian lakes and the best quality barley in the recipe. Molson’s brewing methods do not utilize preservatives in order to maintain crisp, clean and fresh taste. Instead, they use traditional best methods along with skilled brew masters to ensure best quality from suppliers to retailers. As a result, Molson has received numerous awards in the past, including the gold for â€Å"North American Style Lager† in 2008. In 2005 Molson Brewery merged in equal parts with American brewing company Coors, forming the Molson Coors Brewing Company. The purpose of this report is to introduce a marketing plan for Molson to enter the Chinese consumer market. The main objective is to analyze and determine possible ways to successfully distribute Molson’s signature beer (Molson Canadian) to the Chinese consumer market. The next sections provide country and business analysis as well as the marketing mix in order to construct an effective and efficient marketing plan. Also, an action plan will be prepared to consider implementation of strategies and their associated budgets. Country Analysis China is located in eastern Asia and is the fourth largest country in the world. It borders a number of countries including Vietnam, North Korea, India and Pakistan. China also has the largest population in the world with more than 1. 3 billion (1,338,612,968) people. China also has several languages and dialects spoken throughout the country, but the major ones are mandarin and Cantonese. (CIA Fact book 2010) China is a communist state, however in the last 30 years the nation has gradually changed from a centrally planned economy to a more market oriented economy. This transition has benefited China because it opened its’ boarders to international trade, increasing the countries import/export figures dramatically over the years. In addition, the more open economic system allowed for an influx of foreign direct investment into the country. China’s rampant growth in the past 30 years is evident in the country’s economic statistics. 2009 country GDP numbers place China as 3rd overall worldwide in total GDP with $8. 791 Trillion (US$), only second to the European Union and the United States. (CIA Fact book 2010) This figure can be put into perspective however when analyzing GDP per capita where China places 128th worldwide with only $6,500 (US$), a figure which has been improving throughout the years. Although china is one of the fastest developing countries in the world, its’ government still faces several challenges including reducing corruption, sustaining adequate job growth rates and environmental concerns such as pollution. In addition, China has long been perceived by other nations as a country not up code regarding certain policies such as human rights and intellectual property rights. However, their inclusion into the World Trade Organization in 2001 has vastly improved their global standing and many joint and domestic initiatives have been undertaken to improve the perception of China globally. Rationale for Choosing China There were several key reasons for choosing China as our target market. China’s vast population was an influence because it provided a large potential consumer base. Another reason is the large demand for beer which continues to grow as middle and upper class income levels continue to rise in the country (Datamonitor 2004). In addition, several international beer brands have not managed to effectively penetrate the Chinese market. Therefore, if an international beer company in china survives an initial tough few years, it has the potential to make significant profits going forward. The beer industry in China will be analyzed in more detail in the following sections. Other important reasons for the selection of China was that its’ healthy trade relations with Canada throughout the years. China is Canada’s 2nd largest trading partner, only second to the United States of America with bilateral trade between China and Canada reaching over $50 billion(CAN) in 2009 (Statscan, 2010). Finally, notion that China is the fastest growing nation in the world and is predicted to be the world’s largest economy by 2025 had a significant impact on our selection. (Foreign affairs and international trade Canada, 2005) (See Appendix A) Environment of the Beer Industry in China â€Å"China is one of the world’s largest alcohol producers in the world and in the next few years it is expected to go surpass the United States as the largest alcohol producer in the world† (Newman, Ian 2006). China has a very large beer market worth around $6. 154 billion (USD$) and produced more than 26,244 million litres in 2004 (Datamonitor 2004). Both of these figures are significant increases from the previous year 2003. For the majority of brewers around the world, the Chinese beer market is too large to ignore and at times, too hard to grasp because of its complicity. China is viewed as the next big opportunity in the beer industry because its large population and its high economic growth is unmatchable elsewhere. However, many international brewers have failed to penetrate the Chinese beer market. This could be due to unfamiliar market dynamics and the presence of too many domestic beer brands in the Chinese market. Although many international brands have failed, some like SAB Miller have succeeded. It is believed that focus on quality brands and long term entry plans were contributors to the success companies like SAB Miller have had in the Chinese market. Some of the leading brewers in China include Tsingato brewery, SAB Miller, Fosters Group Limited and Noble China Inc. (Datamonitor 2004) Threats and Opportunities Having looked at the general environment of the beer industry in China, our focus will now shift to the threats and opportunities in the market. First, one of the main threats is the other large beer companies and breweries that we are going to be competing with, both domestic and international. Chinese domestic beer accounts for a large percentage of consumption in the country, and as an international product, we will be facing stiff competition from other international companies already present in the market. A less concerning threat is that the older demographics in China prefer to drink more wine than they do beer. This however is contrasted by the increasing popularity of beer in the nation. The biggest opportunity is the fact that the China has largest population in the world and also that it is the world’s fastest growing country. Another opportunity is that there is steady growth rate predicted in the next few years for the beer industry (Datamonitor 2004). Another key opportunity is that Chinese consumer’s value taste and reputation in their beverage products, we believe that Molson Canadian can cater to this need with our product implementation. (Industry Digest, 2005) On the technological side, the Chinese market has several domestic brewing companies in the nation. This could be very useful because the technology to produce beer in China is readily available. On the negative side, China incorporates strict restrictions on content through various media. For example, internet censorship is common in the nation, leaving marketers with limited when choosing which type of media to use for marketing purposes (Human Rights Watch, 2006). Socially, alcohol plays an important role in Chinese tradition and Chinese society as a whole. Alcohol is used in a lot of Chinese traditional festivals and celebrations, as well as it is also a very important part of Chinese religions. Alcohol can also be found in traditional Chinese medication and also used for cooking (Newman, Ian 2006). Market Buyer Characteristics Many of the beer buyer characteristics in the Chinese market are similar to those of Canada. First, gender plays a large role in that the majority of beer consumers are males. However, the female segment of the market has steadily continued to increase as china develops further, mainly due to increased spending power of Chinese women. However, this gender bias cannot be overlooked as the female segment of the buyers is very important because in some major cities like Beijing, women make up to around 30% of beer drinkers in the city. Most of the buyers of beer in china are between the age groups of 25 to 44, similar to the demographics found in Canada (Industry Digest, 2005). Another important aspect about buyer behaviour in China is that it varies according to the region or province. The same applies for the beer market in China, for example people from the southern regions of China drink more beer at bars an pubs and banquets whereas people in the northern regions are more likely to drink beer while dining because they believe that it ads flavour to their dining. Also in the south of China the climate is very hot so casual drinking as a means to cool down is common similar to Canada in the summer months. (Industry Digest, 2005) Furthermore, reasons why people buy beer in China are important aspect for marketers. For consumers in China, value and good taste are important characteristics that consumers tend to look for. These qualities of beer products precede the importance of other factors such as price and brand reputation. Brand loyalty to domestic brands is more common in certain locations such as Beijing, but brand loyalty overall in general is not a decisive factor for many consumers in the Chinese beer industry. â€Å"People between the ages of 16 to 44 who live in Guangzhou and shanghai, switch brands on a regular basis† (Industry Digest, 2005). Selection of and Rationale for Chosen Mode of Entry into the Target Country The entry mode that we have chosen for entering into China will be exporting through an import contact that will then use local distributors to sell our product. The reason that we have selected this option is that although there is a huge potential for companies to succeed in the Chinese beer market, there are still many risks of doing business in China. By choosing exporting as our first step, it allows us to reduce financial and investment risks. Many studies have shown that having a good relationship with the Chinese government and business owners is a significantly important factor for foreign companies to success in China (Owen, 2010). Therefore, before moving into further actions such as partnerships and joint ventures, we want to have Molson establish a good working relationship with the Chinese government. At the same time, this entry mode will also give Molson ample time to develop the relationship with potential Chinese partners, as well as get better understanding about the government regulations for foreign ownership of land building resources. Last but not least, comparing this mode of entry to partnerships and joint ventures, exporting requires less finical investment. For example, Molson does not need to build factories or set up mass manufacturing operations right away which will save a significant amount of money right from the get go. In addition, if anything goes wrong initially, this entry mode allows us to withdraw the business from China much easier than if we had already established manufacturing operations in the country. Objectives. Due to the risks that beer companies are facing in expanding into the Chinese market, Molson Canadian wants to move slowly into the Chinese market. In other words, the company wants to test the environment first and then take the necessary steps to further the expansion process. First of all, Molson Canadian will establish the mode of entry which is the exporting strategy, and then the company will choose a well known Chinese beer company such as Tsingtao as our distributor, because this will reduce the uncertainties. While working with Tsingtao, Molson Canadian wants to ensure distribution networks are reaching desired locations for sale of product and look for other possible distributors and partners as well in order to get it prepared for our future development purposes such as joint ventures or partnerships. The next objective that we suggest is gathering forecasting information for potential future margin and feedback from consumers. This step will help us to make sure if the Chinese market is really worth to investing in and develop strong indicators to our customers’ preferences, in order to better serve our customers. During this stage, Molson Canadian will also be able to get more familiarized about the Chinese regulations related to the beer companies, especially for foreign companies. After the completion of this stage, the company will be able to develop plans for future operations based on the information that it has collected from before. If the information does not support the expansion, then Molson Canadian should stop developing, and possibly withdraw the business from China. If everything goes well, the company will pick the right distributors and partners that have been evaluated before to start the joint ventures or partnerships with local Chinese companies. The reason that we decided to do joint ventures or partnership eventually is that based on information from the Euromonitor International, which states by doing a joint venture it will allow foreign companies to gain local market knowledge â€Å"These joint ventures should provide foreign companies with a necessary foothold in the market which can, in the future, be exploited by their own products† (Euromonitor International, 2004). The last objective is to work towards generating steadily increasing profits in the future, which will be in more details in our action plan. Limitations There are also limitations that could affect Molson Canadians entry into the Chinese market. As we mentioned before, the uncertainty of the Chinese market is a huge concern. First of all, the government regulations and standards are different from what we have seen in the North American market. Based on the article written by Owen, issues included the â€Å" Chinese top-down approach to standards and conformance, Openness and transparency, Low confidence in private-sector standards setting and conformity assessment, and Inconsistent implementation creates uncertainty†(Owen, 2010) are all the concerns that Molson needs to pay attention. The second uncertainty is that the intense competition will be created by both local and foreign beers companies in the crowded industry. As represented by Euromonitor International, there are several foreign breweries doing business in this market now. Many of which have found that the market is more difficult to operate than they expected before entering the Chinese market. Problems included comparatively high production costs and a fragmented market, combined with oversupply, has caused a market slowdown which led many companies to cut their prices. Many of the companies have already chosen to exit the market and cut their losses (Euromonitor International, 2004). Criteria In terms of the time frame, we estimated that will take one year to complete the objectives from 1 to 3, which is also considered to be our primary expansion. As mentioned above this includes the establishment of the entry mode- exporting, develop appropriate distribution networks, and collecting forecasting information and feedback from consumers. The secondary expansion includes the envelopment future operating plans such as joint ventures or partnerships; after everything has been created our final goal will be work towards generating steadily increasing profits in the future. We estimated that will take 1 or 2 years to finish framing the joint venture or partnership structure. Segmentation For our segmentation we decided to focus on 5 main demographic criteria’s. We obtained basic secondary data based on the past buying patterns of Chinese and other Asian consumers. From that data, we sorted and decided upon with segments of the market we would test for. We based the selection of the criteria on hypothesis testing and concluded that only traits that that appeared consistently within two standard deviations (95%) of each segment’s sample would be counted; these demographics being on age, region, ethnicity, financial capacity and lifestyle within the 18 – 45 age range. For this analysis we have ranked them in order of popularity and difference in cost relative to other premium beers; from this analysis we have distilled this ranking system. * Molson Canadian Subzero is loved for its flash and fancy appeal * Molson Canadian Lager is popular for its strong distinct flavour * Molson Canadian Light beer is popular for its smoother taste and lack of a strong after taste * Lastly Molson Canadian ‘67 is the least preferred. This is due to the misconception that diet beers are more diluted than regular beers and that consumers are getting less for their money. From our demographic analysis of Chinese consumers of a certain demographic tend to prefer certain tastes to be present in their alcohol and while these preferences are not as potent in affecting purchase decisions as they would be in north America, never the less they are significant to warrant analysis and attention. Characteristic| Characteristic Related| Price| Westernized | Stronger Alcohol| More expensive| Traditional| Smoother Alcohol| Less Expensive| Sichuan | Stronger Alcohol| Less expensive| Han| Smoother Alcohol| Less expensive|. Tibetan| Stronger Alcohol| Less expensive| Southern| Smoother Alcohol| Less expensive| Northern| Stronger Alcohol| More expensive| Old | Stronger Alcohol| average| Young| Smoother Alcohol| Less expensive| (Data Extrapolated from Chinas beer consumption and Barley imports) From our analysis we can conclude that as you move up north and become more westernized the taste for alcohol becomes steadily stronger and that people value alcohol more. We have found that there are many cultural factors that the affect the purchasing characteristics of each segment. Age: Age is a significant factor when incorporating this model, with younger generations preferring relatively cheaper products than the older generation. As China’s socialistic society progress, legislation has greatly altered the spending habits of consumers. Such like the 1 child policy has left a significantly smaller working force to support the country. With most average working couples supporting 3 generations simultaneously (Adams, 2008), this can impact greatly on the decisions regarding the purchase of the luxury items such as premium foreign beer. Region: In regards to region, there are smaller difference in the tastes and spending habits of northerners vs. southerners. While the South has a higher pay-grade than those of the north, historically the south has always been a more crowded and competitive place (Trent, 2009). Thus those living there adapt to have a more conservative outlook in regards to consumption and purchases. Contrary, while the average northerner earns significantly less money they are more likely to spend extra for what they want (Trent, 2009). Also cities along the coast tend to adopt more western ideals than those located on the interior of China. Ethnicity: While china’s population is 87% Han (Doan, 2008) there is a small population of minorities that also live in china. Though living in the same country this minority have significantly different tastes from your average Chinese. These Minorities include Tibetans, Wiggers and Manchus. Lifestyle: Since China has opened its doors to international products and cultures, there have been many Chinese that have adopted a more western-lifestyle. With Western styles often come more western tastes (Qingbin et at, 1998), in contrast to the smoother taste western-styled Chinese prefer a stronger tasting alcohol. Marketing Mix This section presents strategic alternatives that Molson Canadian should take into consideration, recommendation of the suitable alternative and implementation of marketing plan through the use of the controllable elements of marketing mix. Strategic Alternatives There are two strategic alternatives that Molson Canadian can use to expand its beer brand to Chinese consumer market. Molson Canadian can expand its beer brand to Chinese consumer market by exporting its product line on trade or off trade. Alternative 1: The first alternative for Molson Canadian is to export its product line on trade, meaning that their target locations for sale are establishments which serve alcohol. For our product, we want to target specifically high end restaurants, pubs and bars. High end restaurants, pubs and bars would offer high quality products; therefore the best quality beer would also be expected from customers. One of the main strengths of Molson Canadian is that they utilize high quality ingredients as well as a team of brew masters that make sure the beer follows the high quality standards, qualities that Chinese consumers would be drawn to. Additional strengths of Molson Canadian is that it offers product differentiation such as best quality barley and no use of preservatives for its production. Also, the products country image is perceived as good quality product since it is North American which means that the products symbolize Western civilization, status and modernity (Zhou Hui, 2003). A weakness that should be taken into account is that Molson Canadian is not well known in the Chinese market, so it may be difficult to find consumers initially. However, opportunities in Chinese alcohol industry should be considered regarding this matter. For instance, an opportunity encountered is that there is an increasing demand for better tasting and premium products, meaning that premium beer sales will be more likely to increase in upcoming years (Euromonitor International, 2010). Also, another significant opportunity is that as consumers’ disposable incomes increase, consumers will be able to spend on leisure time such as going out to pubs and bars. In fact, there is a strong development of the consumer foodservice market, as well as, an increase of premium beer in forecasted years which accounts for 70% of total value growth from 2008 to 2013 in local currency (Euromonitor International, 2009). In addition to the above points, Chinese consumers are not price sensitive regarding on-trade places, indicating that premium and standard beer will become popular among the consumers (Euromonitor International, 2009). Lastly, a major threat towards this alternative is that the rise of prices for materials such as oil and energy can affect transportation cost. The National Development and Reform Commission (NRDC) had reported a price increase of RMB 1,000 per tonne for oil which is approximately equivalent to US$ 170 in 2008 (Euromonitor International, 2009). This means that there will be a need for adjustments in terms of price of beer to circumvent export costs to China. Alternative 2: The second alternative for Molson Canadian to export in China is to sell its product off trade. For this alternative, Molson Canadian beer should be sold in small grocery stores and/or hypermarkets. In order to better analyze this alternative for better profitability of the company, a mini SWOT analysis should be established. A major strength for this company is that the beer could be sold as standard lager beer to Chinese market with product differentiation. For example, the beer could be differentiated towards its high quality ingredients used in the production such as barley and hops and its high quality control standards. A weakness encountered in this option is that Molson Canadian is not a well known beer brand among Chinese market. An opportunity for selling Molson Canadian beer off trade is that this is main channel of sales accounting for 68% of volume sales in 2008 (Euromonitor International, 2009). Also, small independent grocery stores in rural areas account for 66% of total volume sales in 2008 (Euromonitor International, 2009). However, threats should also be taken into account for this alternative. A major threat there is high competitive market between domestic and foreign beer brands. In fact, the three top companies China Resources Enterprise Co Ltd, Tsingtao Brewery Co Ltd and Beijing Yanjing Brewing Corp accounted for 41% of total volume sales in 2007 (Euromonitor International, 2009). There are also two leading international companies participating in Chinese beer market which are InBev and Anheuser-Busch. Another threat encountered is that consumers are price sensitive towards beer in off trade channels as they have a range of beer selection as well as prices that differ from different brands issues (Euromonitor International, 2009). Recommendation. The best alternative for Molson Canadian is to target on-trade businesses, especially high end restaurants, pubs and bars. The main criterion for choosing this alternative was based on willingness to pay for high priced product. Also, Molson Canadian should consider the high competition with domestic and foreign beer brands in off-trade markets. In order to reach Chinese consumers, we have weighed the pros and cons of this alternative and believe that Molson Canadian would have the best chance for success by initially focusing on selling to high end restaurants, pubs, bars and so on. The first reason for this chosen alternative is that customers will pay for high quality at any price. The customers will pay for a product that provides better taste, healthier and premium packaged products (Euromonitor International, 2010) since their disposable income allows buying better quality products. In fact, according to China Alcoholic Association, beer volume production has increased 6 % in the first half of 2009 (Euromonitor International, 2010). Also, when beer is sold in high end restaurants, its price will be set much higher price than at grocery stores, so Molson Canadian can generate profit using this method. According to Euromonitor International (2010), standard and premium beer account for only 10% of total sales volume, but generate around 50% of total profits in China’s beer sector. One of downsides towards marketing on-trade is that it may be difficult to break into the market since Molson Canadian is not recognized publicly in China. Also, Molson Canadian may face fierce competition in Chinese on-trade markets. For example, Budweiser, Heineken, Tiger, and Carlsberg are the main multinationals that have majority of the premium beer sales on trade. This alternative is preferable to the other option since it provides the means to generate long term profit and on-trade customers will favour buying high quality product as their preferences change. Another reason for choosing this alternative other than off-trade is that grocery stores will offer a variety of beer brands that are cheaper and domestic Chinese brands, therefore consumers will have more general knowledge of the products available to them. Once the strategic alternative is implemented, there will be opportunities and challenges that should be relevant to Molson Canadian. A potential opportunity for Molson Canadian is to introduce Molson Canadian 67 which is a type of beer that contains only 67 calories. This is a significant advantage for this company since Chinese people are becoming more concerned about their health and wellness. In terms of challenges that Molson Canadian may face is that there will be competition within foreign beer brands such as Heineken that could affect Molson Canadian’s profitability. Implementation In order to execute the marketing strategy of exporting Molson Canadian beer to Chinese market in high end restaurants, pubs and bars, the company should consider the 4P’s of the marketing mix. First, the product provided is Molson Canadian lager beer by Molson Coors Brewing Company which is a high quality Canadian brand which Molson Coors will be able to sell its beer as premium brand because of it offers clean, crisp and fresh taste as well as the no use of preservatives. The price for Molson Canadian beer lager is planned to be high since most of target market in China is represented by medium to high income consumers. Consumers in high end restaurants, pubs and bars will able to buy a bottle of Molson Canadian lager beer for more than 20RMB or $3US(Eumonitor International, 2009) since high end restaurants will place their price three times its market price. For the promotional aspect of our product, Molson Canadian attempt to use practices similar to those found in the North American markets. The use of commercials and posters display the refreshing qualities of a Canadian lager beer will be a major focus of the promotional ads. However, unlike the Canadian and American markets where beer commercials incorporate sexual messages to sell their products, ads in China will mirror those of beverage companies already operating in the country. To do this, the sexual appeal found in North American type commercials will be replaced with the quintessential Chinese humor found very often in Chinese advertisements. In addition, another promotional campaign will be launched in China based on the current public relations department knowledge of Molson Coors regarding drinking and driving programs. This program will be shared with the government of China to increase awareness since drink driving is one of major factor causing traffic accidents. In fact,† according to the Ministry of Public Security, the number of road traffic accidents reached 107,193 during the first half of 2009, with the number of fatalities and injuries reaching 29,866 and 128,336 respectively† (Euromonitor International, 2010). This promotional tool will be helpful to reduce barriers that the government may place for Molson Canadian. Finally, another way to promote the beer brand is to provide an event marketing strategy since ‘international sporting, economic and cultural events are strong drivers for beer consumption† (All China Marketing research, 2008). For instance, Molson Canadian can potentially sponsor the 16th Asian Games in China which is taking place from November 12th to 27th, 2010 (Guangzhou Asian Games Organising Committee ,2010). Therefore, this sponsorship will bring brand awareness. Molson Canadian may have a backup plan if the sponsorship does not work out through donating a certain amount of money to the Asian Games event so then there will be also the brand name out there for consumers. A last marketing mix factor is place which could be achieved by utilizing the same distributors of Coors Light to d.

The Western Blindness to Non-Western Philosophies :: Philosophy China Culture Papers

The Western Blindness to Non-Western Philosophies Western philosophers still tend to think that philosophy, in a sense that they can take with professional interest, does not exist in non-Western traditions. To persuade them otherwise would require them to make an effort that they prefer to evade. I attempt to begin to persuade them by closely paraphrasing a few arguments by the early Chinese philosopher Chuang Tzu and a few by the Indian skeptic and mystic Shriharsha (about 1150 CE). One of Chuang Tzu's arguments has some resemblance to Plato's Third-Man argument, another with the impossibility of distinguishing between waking reality and dream, and a third with the impossibility of objective victories in debates. The skeptic Shriharsha, in a way that can be taken to parallel Wittgenstein's attack on conventional philosophy, shows that philosophical definitions cannot be rigorous enough to fulfill the task that philosophers set for them. The rest of this paper is devoted to the problem of commensurability. I contend that philosophi es are either commensurable or incommensurable depending on the light in which one prefers to see them. Each way of seeing them involves a loss of a possibility that may be considered precious, but the Westerner who continues to insist on the full incommensurability of non-Western philosophies with his or her own is losing a great deal that might be intellectually helpful. We have always been and remain insular. The insularity I am referring to is our professional blindness to any but Western philosophy, which fills our whole professional horizon. Insularity tempts us by its overestimation of whatever we have learned wherever we happen to have grown up, but it is no intellectual birthright. There have been more than a few great thinkers who have done their best to resist it. Kant and Hegel, both conscientious, omnivorous scholars, took the trouble to learn what they could of Indian and Chinese thought, even though, as has become clear, they were not informed well enough to allow them to make plausible judgments. Schopenhauer was extraordinarily favorable to Indian thought but wildly subjective (or egotistical) in his use of it. Wilhelm von Humboldt, eager to understand the nature of languages, made an often painstakingly detailed study of a great number of them-Greek, Latin, Basque, the languages of Central America, Sanskrit, North-American Indian, Chi nese, Polynesia, and Malaysia. (1) What Humboldt learned convinced him that the Indo-European languages — the Sanskritic ones, as he called them — were the best for methodical reasoning.

Essay --

Jack the Ripper and the murders of Whitechapel is a mystery that still plagues the world today. Even after hundreds of years, no one has been able to decipher who the Ripper really was. Jack the Ripper was and is an unsolved mystery. It is important however, for people to be informed of what happened in those dark days, even if they do not know who the killer was (Biography 1). Though there were several other serial killers before Jack the ripper, he was the first one to get the attention from the media. At the time he was murdering, newspapers were beginning to become a big deal so word out fairly quickly. Because of the press coverage, more people were aware of and invested in the case (Casebook 1). During time of the murders, several different police forces were involved, including something similar to a neighborhood watch. Anyone who looked remotely suspicious was questioned. Of all of the people investigated, the first to be talked to were the doctors and the butchers, mainly due to the way the Ripper handled the women. Sadly, no one was ever officially charged with the murders (Whitechapel 1). Jack the Ripper was one of the few serial killers that were never caught. Because of that, there are still people today who try to solve the age old case. There are only five proven murders, though people suspect he killed up to eight women. One of the things that made Jack the Ripper so mysterious was the fact that his victims had very little in common with one another. Usually serial killers will have a certain type of victim, but not the Ripper. All of the victims of the Ripper were of different ages and appearances. The only thing the girls had in common was their occupation of prostitution and a love of alcohol (... ...oaxes (Casebook 4). Although officials never figured out who the Ripper was, there were people they suspected, such as an assistant schoolmaster named John Druitt. Druitt is considered a suspect because he committed suicide right after the murders were committed. However, that is the only link police forces were able to find linking the two. Sources outside of the police force claimed that Druitt committed suicide because he was fired from the school for homosexuality, though that wasn’t ever proven (Whitechapel 4). Another commonly accepted suspect is George Chapman, who moved to the UK just before the murders began. Chapman was sentenced to death in 1903 for the murder of three of his wives. What keeps some people from believing he was responsible for the Ripper murders is the fact that he had poisoned his wives rather than using a knife (Whitechapel 4). Essay -- Jack the Ripper and the murders of Whitechapel is a mystery that still plagues the world today. Even after hundreds of years, no one has been able to decipher who the Ripper really was. Jack the Ripper was and is an unsolved mystery. It is important however, for people to be informed of what happened in those dark days, even if they do not know who the killer was (Biography 1). Though there were several other serial killers before Jack the ripper, he was the first one to get the attention from the media. At the time he was murdering, newspapers were beginning to become a big deal so word out fairly quickly. Because of the press coverage, more people were aware of and invested in the case (Casebook 1). During time of the murders, several different police forces were involved, including something similar to a neighborhood watch. Anyone who looked remotely suspicious was questioned. Of all of the people investigated, the first to be talked to were the doctors and the butchers, mainly due to the way the Ripper handled the women. Sadly, no one was ever officially charged with the murders (Whitechapel 1). Jack the Ripper was one of the few serial killers that were never caught. Because of that, there are still people today who try to solve the age old case. There are only five proven murders, though people suspect he killed up to eight women. One of the things that made Jack the Ripper so mysterious was the fact that his victims had very little in common with one another. Usually serial killers will have a certain type of victim, but not the Ripper. All of the victims of the Ripper were of different ages and appearances. The only thing the girls had in common was their occupation of prostitution and a love of alcohol (... ...oaxes (Casebook 4). Although officials never figured out who the Ripper was, there were people they suspected, such as an assistant schoolmaster named John Druitt. Druitt is considered a suspect because he committed suicide right after the murders were committed. However, that is the only link police forces were able to find linking the two. Sources outside of the police force claimed that Druitt committed suicide because he was fired from the school for homosexuality, though that wasn’t ever proven (Whitechapel 4). Another commonly accepted suspect is George Chapman, who moved to the UK just before the murders began. Chapman was sentenced to death in 1903 for the murder of three of his wives. What keeps some people from believing he was responsible for the Ripper murders is the fact that he had poisoned his wives rather than using a knife (Whitechapel 4).

Can illiterate Students Graduate from High School?

According to a study conducted by the U. S. Department of Education and the National Institute of Literacy, â€Å"14 percent of American adults can't read, and 19 percent of high school graduates can't read. † What’s more, the number of functionally illiterate adults is increasing by approximately two and one quarter million persons each year. Why does this condition exist? There are four primary reasons students might graduate from high school without knowing how to read.There could be additional factors such as geographical factors, individual disabilities, gender bias, inadequate facilities and poverty; however, illiteracy continues to have these four main causes: cheating on the exams, social promotion, a kind of special talent and proficiency at memorizing examinations. The first strategy to mention is cheating. As John Corcoran, a former high school and head of a multi-million dollar business but couldn’t read due to dyslexic, used to cheat on the examinati ons, explains, â€Å"I was like a cat burglar, and the jewels were the degree†(Feeney).Like Corcoran, students cheat in may ways. Some of them copy from others; some take out their textbooks or reference books to copy; some copy from small pieces of paper on which they had prepared the answer for the exams; still some use the modern communication tools such as an Iphone or Ipad. No one likes to fail, neither do illiterate students; therefore, they regard cheating as a short cuts to pass their exams to earn a high school diploma.Another way that illiterate students graduate from high school is thanks to social promotion, the practice of promoting a student to the next grade only at the end of the current school year, regardless of when or whether they learn the required knowledge. This allows them to keep them with their peers by age, protect their self-esteem and promote the students who are weak in one subject on the basis of strength in the other areas(Cooper).For instance, we didn’t have social promotion before 1992 in China, and the entrance exam was extremely challenging. The students who failed had to be held back. However, educators claimed that retention was not a cost-effective response to poor performance when compared to cheaper or more effective interventions. They also noted that retention had hard financial costs for school systems; requiring a student to repeat a grade was essentially to add one student for a year to the school system, assuming that the student did not drop out.Some parents worried that older retained students would victimize younger students. As a result, social promotion was established as a solution to help the students get the real knowledge. There was no question that the kids unable to read or write were going to the next grade directly. The third factor that illiterate students but with special talents could win pass through when comes to graduation, like John Corcoran. He learned how to take advantage of hi s talent for sports to compensate for his disability I mentioned before.Feeney discusses, in his article â€Å"The Teacher Who Couldn’t Read†, â€Å"At Texas Western College, which he attended on an athletic scholarship, Corcoran conjured up a method to avoid courses requiring reading in class and essay writing. † Typically, an increasing number of students, parents and educators pay more attention to the special talents that they learn nowadays. If you have some talents in sports, music, science or machine, you almost win a ticket to the colleges even though you aren’t able to read or write.The final factor that illiterate students graduate from high school is that these students are good at taking examinations. More specifically, they are skilled in memorizing the exam questions. In â€Å"Teenagers in Dreamland,† Robert J. Samuelson points out that increasing adolescent autonomy is resulting in reduced academic skills/ performance of students. Sc hools have to downgrade the academic standards as well as the entrance exams. Some substandard schools even just focus on preparing for the examinations.The only job for the student is to memorize all the questions. The teachers help to prepare all of the questions for the students, but we all have a responsibility to support these students to polish their skills, so they can graduate knowing how to read as well as write. According to the analysis above, there are many strategies to graduate from high schools without how to read or write in the list. These students may have a huge disadvantage. These students will be prevented from gaining the information they need to be successful.Illiterate adults don’t have the same advantages in the world. They won’t know how to negotiate contracts, interview the jobs, and may not know how to get help when they are in trouble. Therefore, schools as a part of society should do what they can to prevent students from graduating high s chool as illiterate students. I believe that education uplifts us. It is the only path which can lead us to wisdom and liberation. No matter what kind of obstacles that may lead to students graduating illiterate, the best solution for us all to be sure to prevent this problem.

Knowledge of Theory Essay

Health is a state of complete physical, mental and social well-being and not merely the absence of disease or infirmity. Therefore Physical, mental and social is the three different types of well-beings of health.  Physical health: Physical fitness is good bodily health, and is the result of regular exercise, proper diet and nutrition, and proper rest for physical recovery. A good height, weight is very good, is generally increased by improving nutrition and health care, and is also influenced by the standard of living and quality of life. Mental health: Mental health is a concept that refers to a human individual’s emotional and psychological well-being. One way to think about mental health is by looking at how effectively and successfully a person functions. Capable and competent, being able to handle normal levels of stress, maintain satisfying relationships, and lead an independent life.  Social health: Social health is if your social life is good, if you don’t have problems with your sport partners, and no problems of money, basically social health is if you have a good life, and you don’t have many problems with friends and family. Have friends that you can be open with, etc†¦ Fitness can be defined as the capacity to carry out the day’s activities without undue fatigue.  Physical fitness has two meanings: general fitness (a state of health and well-being) and specific fitness (a task-oriented definition based on the ability to perform specific aspects of sports or occupations). Physical fitness is the capacity of the heart, blood vessels, lungs, and muscles to function at optimum efficiency.  General fitness: Physical fitness is the result of regular exercise, proper diet and nutrition, and proper rest for physical recovery within the parameters allowed by the genome. Components:  Stamina:- to maintain effort (both cardiovascular and muscular) ; with stamina in football you last longer while you playing a match and it makes you play the game better.  Strenght:- to deal with the efforts and loads placed on the body ; with strenght you’ll be able to tackle the ball and the reverse player harder and with more power.  Supplness:- to move joints through their full range ; you’ll be more agil while you doing skills in football.  Speed:- to contract muscles quickly and slowly ; you’ll run faster than your opponent while you playing football. Specific fitness: Specific or task-oriented fitness is a person’s ability to perform in a specific activity with a reasonable efficiency. Specific training prepares athletes to perform good in their sports.In all the sessions I worked with Habib, he was my circuit training partner. During some session we had some interruptions from some people. The first session was the hardest one, but after the session it started to get easier.  I think I can do better then this, I progressed in all the sessions, but not that much in the push-ups, I think I progressed in almost all the sessions because I have been working harder each circuit. In all my lesson it were almost all the same, I worked always with Habib and was very easy .  Session 1- I worked with Habib and it was a bit difficult doing this circuit at the first time. There was lots of pupils †messing around†.  Session 2- I worked with Habib again and it was much easier to do the circuit this time, there were some disturbances during the circuit.  Session 3-I worked with Habib and was a good circuit with less interruption then the last time.  Session 4 -I worked with Habib once again and it was similar as the last circuit in terms of behaviour. But it was much easier to do the exercises.  Session 5-I worked with Habib for the last time , the behaviour terms were good and I had to do ma best in the exercises and I did. Planning  I think I didn’t use any pre-test results. I think that the training should have been harder den what it was. I applied some of the training in my circuit. They were specified to my sport, the sport that I choose was football .I used all the best sections that I think that would apply better to my specific sport.  Performing  I progressed in almost all my sessions of my circuit, but there was one that I didn’t progress that much. The keep-ups, bench raisers. I did all my session for 11min and a rest of 30s. After that I improved a lot in each of the exercises witch is a example that the circuit training resulted and that is worth doing it. Monitoring  Over the 5 week my skills in the types of session that I choose improved a lot, the heart rate and the rovery rate stayed the same. Witch is a good result an that shows a bit of improvement and that shows if you do the circuit training properly the results will be great.  Final Evaluation  My circuit training was good, but not successful enough, because it based in my sport but if it had more sessions it could be improved more. My training was more based in my legs, and my legs work improved a bit. My skills improved a lot and I enjoyed doing this type of circuit. This is very useful to be done in footbal beciuse there is evidence it improves the players skills.