Pepcid

a. Case analysis due September 17, noon. Answer Questions 1, 2, and 3 below in an executive summary to moldment; 3 pages uttermost (single-spaced), plus any number of exhibits you deem requisite to excuse and justify your recommendations. 1. How measurable is it for Pepcid AC to go into the over-the- anticipate(a) marketplace before Zantac and Tagamet? Among the unlike companies manufacturing the dose it was very important to be offset. As attest by the article in which it describes that patents/FDA approval is critical. From a company balk point the quicker they give the bounce be sancti id they can then focus on marketing and gross revenue (market share) and then developing the generic after the patent runs out. So, from a company position the race is very important. From a consumer horizon it is brand recognition that makes it important to enter the market firstly. In our opinion, taking into account both perspectives, and data presented in the article, first to market whitethorn not always be the gook up strategy because there may still be numerous details to work out. For example, on page one and dickens they discuss the many side effects of the diametrical types and how some(prenominal) side effects were as serious as counteractions with another(prenominal) medications.

It is important for consumers to identify with a brand but overly a brand that they can trust; trust to manage symptoms, block occurrence of symptoms, be cost effective, and not move or counteract other medications. This illustrates our point that first may not be the best, because while they were first the me dication was confine to scarce treatment, ! not prevention. Tagamet was first in the prescription market which led to the assumption that they would be the first over the counter medication tar imbibeing acid relief. However, in our opinion, differentiation (first in class) is more than important than being the first to the OTC market. In pharmaceutic sales, typically the market will be middling permanent after one year. Additionally, relatively quick to...If you deprivation to get a full essay, order it on our website: BestEssayCheap.com

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