Case Study Ii-4, The Cliptomania Web Store

Pamela C. Bass Unit 3: Midterm Unit Kaplan University pilfer This assignment is an analytic thinking of grapheme Study II-4, The Cliptomania weather vane butt in: An E-Tailing Start-Up selection Story. The paper discusses what the Santos, the owners of Cliptomania, did rectify to get word their succeeder and it also includes a SWOT analysis of the line of harvest-festivals (Brown, DeHayes, Hoffer, Martin, & Perkins, 2008). Case Study II-4, The Cliptomania tissue Store: An E-Tailing Start-Up Survival Story Cliptomania was first established as a chawbacon! insert in November of 1999 by the Santos family, Jim, Candy, and daughter Christy and later mannish child Greg joined the company. Cliptomania has had spectacular growth in gross sales during a real difficult period for retailing because in that respect was very little competition. The Santos found a market that was nearly untapped by large retailers. There were other keys to Cliptom anias success and they are listed below (Brown, DeHayes, Hoffer, Martin, & Perkins, 2008): * Cliptomania found a box in the jewelry market. They sell a product, a attachable earring, which is sold in limited quantities and a splendid manikin of styles in retail stores. * Cliptomania sells their products on the sack to guests set throughout the United States, Canada, Ireland, Australia, and New Zealand.

* They understand the demographic of their node base. * They sign up on providing a quality product at a competitive price with outstanding customer improvement. They have worked diligently to provide qu ality, honesty, and friendliness through the! Cliptomania Web site * Cliptomania established web presence since its inception as a Yahoo! store in November of 1999 that was run from indoors their, which means they had lower senset-up cost. * Cliptomania quick earned a five- star Yahoo! rating for service because ninety- eight percent of Cliptomanias ratings have been either exquisite or Good. * Yahoo! had the trump out security among the vendors...If you want to aspire a full essay, launch it on our website: BestEssayCheap.com

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