Goodyear

MEMORANDUM Background / perspective Analysis: As we squall the dump of our new Aquatred out(p)wear, we need to finalize the specifics with regards to our distribution musical passage strategy. This synopsis highlights the impact of our new product on channelize management, taking into account, our relationship with our independent dealers, customers demands and needs, changes in marketplace, in friendship with our market objectives. To begin with, Exhibit 1 shows an overview of the various segmentations of the U.S. rider sc ar commercialise. To design the channel strategy, this analysis employs the 5 Cs framework (Customer, Company, Competition, Collaborator, and context). Analysis of the 1st C, i.e. Context or the Situation analysis (see Exhibit 2: turn out analysis) shows that we are the Market leader in the U.S. set backment and OEM rider tire markets with a strong track record of foundation modernistic products. Aquatred is an innovative tire that provides the best wet clasp with shor raise stopping duration under wet conditions that also has tactile and perceptible deviance over existing models.

We set out the opportunity to capitalize on the high brand credit rating and the First-mover advantage in launching Aquatred before the competition, at a 10% price gift over the Invicta GS, as the test market survey showed that Aquatred buyers are more likely to replace competitors tires compared to Invicta GS. Having said that, however, we have approximately weaknesses that we need to address, i.e., we have bigger debt, generate lower profits, and have limited distrib ution recede compared to competitors. In a! ddition, we have round external threats from the market, i.e. increasing competition, maturing replacing tire market, new channels gaining share, which combined with low-growth, declining prices and over-capacity in an environs of corporate consolidation of the U.S. tire industry warrants for a sanitary designed distribution channel strategy. Distribution Structure Comparison...If you want to get a near essay, order it on our website: BestEssayCheap.com

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